Top companies must be agile enough to stay ahead in their business while reacting to changes like funding, expansions, and layoffs in customers, competitors, prospects, partners, and suppliers. Receiving actionable intelligence in a timely manner enables organizations to have the agility to make proactive business decisions and build robust strategies.
What is Google Alert? Why is Google Alert so popular?
Google Alert is a web monitoring tool that lets you monitor the news through keywords or search terms specified by you. When Google crawls a new page and finds relevant content that mentions the keywords or the search terms you selected, you will get a notification and alert directly to your inbox. Setting up Google Alert is the fastest way to get the keyword or search term information automatically.
- Free platform
- Push based search, not pull-based
- Simple set-up process
- You can create up to 1,000 alerts
How to set up Google Alert?
Here is how you set up your Google Alerts to track your target companies, customers, competitors, etc.
- Go to Google Alerts.
- Enter the names of the item/person/blog post you want to track and get alerts for. You can add more or delete keywords later also.
- Click on ‘Show Options’ and select the type of results you want Google Alerts to find and share with you (everything, news, blogs, video, discussions, or books).
- Choose the sources, languages, and regions you want to monitor. It is better to select all sources for comprehensive brand monitoring.
- Select how often you want to receive Google Alert updates (in real-time, once a day, or once a week). For example, if you’re tracking a project with a timeline, you may want to choose as-it-happens.
- Choose if you want “Only the best results” or “All results.”
- Enter the email address you want your alerts sent to, or create an RSS feed.
- Click “Create Alert” to finish.