Top companies must be agile enough to stay ahead in their business while reacting to changes like funding, expansions, and layoffs in customers, competitors, prospects, partners, and suppliers. Receiving actionable intelligence in a timely manner enables organizations to have the agility to make proactive business decisions and build robust strategies.
What is Google Alert? Why is Google Alert so popular?
Google Alert is a web monitoring tool that lets you monitor the news through keywords or search terms specified by you. When Google crawls a new page and finds relevant content that mentions the keywords or the search terms you selected, you will get a notification and alert directly to your inbox. Setting up Google Alert is the fastest way to get the keyword or search term information automatically.
- Free platform
- Push based search, not pull-based
- Simple set-up process
- You can create up to 1,000 alerts
How to set up Google Alert?
Here is how you set up your Google Alerts to track your target companies, customers, competitors, etc.
- Go to Google Alerts.
- Enter the names of the item/person/blog post you want to track and get alerts for. You can add more or delete keywords later also.
- Click on ‘Show Options’ and select the type of results you want Google Alerts to find and share with you (everything, news, blogs, video, discussions, or books).
- Choose the sources, languages, and regions you want to monitor. It is better to select all sources for comprehensive brand monitoring.
- Select how often you want to receive Google Alert updates (in real-time, once a day, or once a week). For example, if you’re tracking a project with a timeline, you may want to choose as-it-happens.
- Choose if you want “Only the best results” or “All results.”
- Enter the email address you want your alerts sent to, or create an RSS feed.
- Click “Create Alert” to finish.
Limitations of Google Alert for Business Needs
While Google Alert can be a simple and free tool, it has its limitations when it comes to enterprise needs for market intelligence, customer intelligence, and competitive intelligence.
- Noise – Returns any results that match the keywords, not necessarily the relevant information you are looking for. There is a good chance of you missing out on important information with the information overload.
- Cannot Set Up Alerts for Trigger Events in Customers and Competitors – Setting up alerts for target business events like mergers & acquisitions in customers and product launches in competitors is a challenge and results in a lot of noise.
- Managing Volume – Although you can monitor up to 1000 keywords with Google Alerts, you still need to create/remove alerts for each company, customer, and competitor manually as your requirements evolve. As you scale, this can be a tedious and time-consuming task.
- Lack of Integrations with Enterprise Applications – Google Alert caters to simple needs and can be easily managed at an individual user level. However, enterprises need more functionalities and features for their market intelligence needs. These include delivery mechanisms other than email alerts and RSS feeds.
Intellizence, an Alternative to Google Alert – Market Intelligence, Customer Intelligence, Competitor Intelligence
Intellizence is an AI-powered market intelligence platform that enables companies with timely and actionable intelligence to make better business decisions and identify opportunities and risks proactively. Intellizence is purpose-built for the market intelligence needs of enterprises.
Leading financial institutions, fast-growing technology companies, and corporations rely on Intellizence to spend time and effort on high-value activities like analyzing and strategizing rather than searching for information.
- Just Signals, No Noise
Intellizence alerts are highly curated – noise-filtered, de-duplicated, contextually classified. The relevance and signals for business functions vary based on industry and operations. You can customize the signals relevant for you and get alerts based on the context, not just any information that is text matched.
- Monitor Companies, Signals, and Topics
Intellizence enables users to get alerts about relevant signals in their target companies. For example, one can monitor just Merger & Acquisition events in their customers or Product Launch announcements.
- Delivered in your workflow via Multiple Delivery Channels
Intellizence alerts are delivered seamlessly in the workflow of your choice – email, Slack, Customer Relationship Management (CRM), and other business applications. So there is no need to manage multiple disparate applications.
- Comprehensive Coverage
Intellizence offers signals curated from various external sources, including news, press wires, blogs, company websites, regulatory filings, court filings, earning calls, and many more.
- Scalable
Powered by Natural Language Processing and Deep Learning, Intellizence can monitor signals in thousands of companies at scale with over 95% accuracy.
Identify Emerging Opportunities & Risks