Microsoft is bringing about a strategic change in its retail operations and has decided to permanently shut down the vast majority of its retail stores across the globe. The flagships stores in London, New York City, Sydney and its campus in Redmond, Washington, will be reconfigured as “experience centers.”
Since the closure of stores due to the COVID-19 pandemic, the company’s retail team have been remotely offering sales, training and support from Microsoft corporate facilities.
In a post titled, “Microsoft Store announces new approach to retail, Microsoft Corporate Vice President David Porter said, “We deliberately built teams with unique backgrounds and skills that could serve customers from anywhere. The evolution of our workforce ensured we could continue to serve customers of all sizes when they needed us most, working remotely these last months.”
Microsoft will continue to invest in its digital storefronts on Microsoft.com, and stores in Xbox and Windows, reaching more than 1.2 billion people every month in 190 markets.