SugarCRM has acquired Node, a company that has an artificial intelligence platform for CRM data. Node uses CRM and employee data, will fuel Sugar’s time-aware CX platform to provide insights to businesses – at-risk prospects, customers and employees, unforeseen challenges and opportunities.
The terms of the deal were not disclosed. Node’s AI platform-as-a-service will be used across SugarCRM’s portfolio. The acquisition deal will accelerate SugarCRMs maturity in AI technology to deliver an unparalleled level of predictability across different business use cases.
According to Craig Charlton, CEO, Sugar CRM, “ One of Node’s key innovations is enriching CRM data with additional company and market data. This data enrichment enables remarkably accurate AI-based predictions even with incomplete or incorrect customer data.”
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