Unilever has signed an agreement to acquire Liquid I.V., U.S-based health-science nutrition, and wellness company. Liquid I.V.’s electrolyte drink mixes use its proprietary Cellular Transport Technology that enhances the hydration of water and other key nutrients into the bloodstream by two to three times. The brand sells targeted products for sleep, energy, and hydration.
Liquid I.V. offers a range of products that include Hydration, Energy, and Sleep. The products are also non-GMO, vegan, gluten-free, soy-free and dairy-free. The terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions.
Fabian Garcia, President of Unilever North America, said: “Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space. Liquid I.V. shares Unilever’s purpose to improve people’s health and wellbeing, as well as our ambition to create sustainable products that have a positive social impact.”